In May a PIT BULL™ energy beverage outdoor promotion campaign kicked off in four Ukrainian cities – Kyiv, Dnipro, Kharkiv and Lviv.
“Brand’s promotion, as usual, enchanting and bold has emerged at 28 bus stops country-wise. The characters of the trendy photo-story are young people, who care about drive, energy, freedom of choice and new thrills,” commented New Products Group PR-director Elena Selyutina.
The promotion materials announce Ukraine’s biggest hip-hop competition – an Internet-battle of the best PIT BULL Battle 3 musical tracks with a prize fund of UAH 40 000. Both solo performers and teams can take part in the online-competition. The battle finals will be held 23 October.
The PIT BULL™ promotion campaign will run through July.