After the success of the keg beer cocktail, we brought WHY NOT ™ to the market from 3 new SKUs, and by the end of the year we took over the nearly 8 % of the beer-based crafted drinks market, approaching brands with a 3-5-year history on the market.
We increased the sales of bottled cider APPS ™ by 47 % compared to 2016, and continue to hold the position №2.
To expand our target markets, we have purchased a German beer factory, which will be moved to our compound in Zhashkiv, and that in the future will allow us to enter the domestic and foreign beer markets.
We managed to significantly increase the representation of EatMe ™ bars on the market and increase sales by 16 % compared to 2016.
We remain leaders in low-alcohol beverages and energy drinks sales, and have resumed the sales of our main brands REVO ™ and SHAKE ™ after the difficult 2016.
We continue to develop sales of our keg beverages, implementing a planned update of APPS ™ and WHY NOT ™ flavors, expanding the keg stock by 25 %, which will enable us to assume a more prominent position in this segment next year.
It was the most difficult year in the history of the Company in terms of unbalanced state excise policy: the excise for low-alcohol beverages became the highest among all alcoholic drinks and twice exceeded vodka excise.
Thus, the state policy on the regulation of excise taxes has virtually destroyed the low-alcohol beverage market. Formally, the low-alcohol beverage market had dropped fourfold — from 80 million to 20 million liters.
But by working on this issue, in 2016 we have managed to rapidly develop the production of keg fermented drinks, which had doubled the sales of APPS ™.
We have expanded our assortment of snacks by successfully launching an innovative fruit bar in edible rice paper EatMe ™, and have also released unique thin brittle CROPS ™.
In 2016, new export markets have been added to our map of success, such as Lebanon, Benin and Germany.
The Company has released a limited collection of a new beverage – REVO ™ Angel, and continued its transition to energy-saving technologies. 20 % of the products’ packaging shifted to improved environmentally sustainable PET-bottles, which allowed to reduce the use of plastic for packaging by 11 %. The Company entered the Chinese market with the brand SHAKE ™.
Development of new product categories has begun. The Company places its stakes on the fermented drinks category by introducing natural apple cider APPS™ to the market.
As a snack market development strategy experimental launch of popcorn POP STAR™ and unique fruit and nut bars EAT ME™ has begun.
The company became an absolute leader in the category of energy drinks in Ukraine - total share of NON STOP™ and PIT BULL™ brands has reached a historical maximum by the end of the year.
The overall index of innovations (share of products released in the general portfolio of the Company during the years 2013-2014) has reached 16%.
Since the year 2014 Company’s own experimental laboratory, specializing in development of new flavours, has successfully brgan working in Kiev
A new low-alcohol cocktail with rum - ROGER'S™ was launched. The company introduces to the beverage market a fundamentally new for Ukraine category – fermented zbitens; the import from Belarus begins with fermented beverage ZBITEN ZOLOTY DZHMIL™.
Existing product lines of brands such as REVO™, PIT BULL™, MOJO™, SHAKE™, KING’S BRIDGE™ – are replenished with new tastes.
The overall index of innovations (share of products released in the general portfolio of the Company in the year 2013) has exceeded 5%.
Despite of the cold summer and the general sales decrease of drinks in the Ukrainian drinks market, the Company increases its production volumes.
Release of a fundamentally new alcohol-free product - MOJO™, the cocktail on the basis of natural juices, which made a revolution in the Ukrainian market of drinks, was released. More than 15 million packinges of MOJO™ cocktails were sold in nine months in the same year. PITBULL™ cocktail produced by the Company makes up 10% of energy drinks sales in Ukraine. By the sales volumes this drink has gotten ahead of such famous brands as Burn™ and Red Bull™.
The new energy drink PIT BULL™ is introduced to the market. Exploitation of new automated sales management system Sales Work has began. NON STOP™ cocktail became an absolute leader in sales volumes of energy drinks in volume terms.
Plant’s PET-line begins soft drinks production. Company comes out with a new product – PRIRODNE DZHERELO™ drinking water.
Construction of new production and storage facilities is completed. The new PET- bottles filling production line is put into operation. The new line is operating at 15 000 two-liter bottles per hour.
Construction of new production and storage facilities has began at Zhashkiv’s plant; new station capable to produce 40 000 liters of syrup per hour has been put into operation.
Company introduced energy drink REVO ENERGY™ and the first alco energy drink REVO alco energy™. Reconstruction of Zhashkiv’s plant has begun for capacity increase purposes.
Production of first Ukrainian low-alcohol drink in aluminum packaging - KING'S BRIDGE™ has begun.
The first enerygy drink is released in Ukraine under NON STOP™ brand. The new line that makes it possible to fill aluminum jars of different formats has been launched at Zhashkiv’s plant.
Essentially new drink, a low alcohol milkshake CREAMEL™ was created by company’s specialists.
Low alcohol drink SHAKE™ is exposed to the Ukrainian market; the same year its export to Russia begins.