Eco-oriented philosophy

A caring attitude to the environment, natural resources and ecology in general is one of the greatest tasks of our time. It is one of the highest priorities today, and it is paid a special attention to not only by individual companies but also by the governments. Thus, environment friendly technologies are acquiring huge importance. The attitude of not only population but also — and especially — of large companies and businesses becomes a matter of concern.

New Products Group does not remain on the sidelines: eco-responsibility and eco-consciousness, use of eso-friendly technologies, participation in eco-oriented projects these are the principles that govern our activities.


The Сompany pays significant attention to the effective implementation of modern environmentally friendly equipment. Company’s experts are constantly monitoring the latest world developments, carefully selecting and installing the best samples at Zhashkiv facility. It is important to note, that installation, establishment and training of the staff is done by highly skilled professionals — representatives of equipment’s manufacturer.

In 2015, the Company started using the new plastic packaging with a shorter neck, which has reduced the use of plastic by 11%.


New Products Group takes responsible usage of water resources seriously. In 2013-2016 LLC “Drinks Plus” in cooperation with a specialized geological company conducted experimental-industrial development of the deposit of potable groundwaters, which are used for the production of the Company’s beverages. According to the results of the deposit’s development it was found that artesian wells will be able to provide the Company with high quality water for 25 years, in the amount of about 1500 m3 per day.

At the beginning of 2017, the company received a special permit for the use of subsoil, according to which all nine wells and two sections of the Zhashkiv deposit were allowed to be operated on for 20 years. It should be noted that during the entire period of operation, no changes have been recorded in the level of artesian waters in the wells, and the company uses only 2/3 of the amount established by the state-issued limit for water extraction.

In 2016 a hydraulic press for secondary raw materials with an effort of 18 tons was purchased by the Company. The amount of secondary raw materials could be reduced in 4-5 times by pressing, thus it reduces both transport and environmental burden from the activity of the enterprise.

In 2017, LLC “Drinks Plus” duly passed a complex inspection of compliance with the environmental legislation of Ukraine, which was carried out by several control bodies: the State Ecology Inspection in the Cherkasy region, the State Service for Geology and Subsoil of Ukraine, the State Emergency Service of Ukraine, and the State Labour Administration in the Cherkasy region. In the same year, the company received permission for emissions into the atmosphere for all equipment located at the production site in Zhashkiv. In 2018, Company has spent 1,3 million UAH on environmental protection measures.


Ecological achievements of the Company for 2018

  1. During the year, over 230 tons of recycled materials (glass, polymers, waste paper, aluminum, etc.) were collected and transferred for re-use.
  2. To reduce emissions into the atmosphere from the operation of warehouse equipment, which uses gas and electricity, the Сompany purchased hydraulic trolleys for manual handling of loads up to 200 kg.
  3. At the production site, work on the thermal modernization of the CO2 containment unit has been completed, which allowed to reduce the cost of electricity, and thus will contribute to reducing the amount of emissions into the atmosphere.
  4. A boiler house was built, which will use alternative fuel — pellets.
  5. During the year, active work on the design of a sewage neutralization plant for the new unused capacities of the Сompany’s production site continued. The construction of the facility will begin in the spring of 2019.
  6. All planned environmental measures indicated in the permit documentation have been implemented in the full extent and in due time. At the same time, all minor deficiencies identified during the inspection of the company by the State Environmental Inspectorate in the Cherkasy oblast in 2017 have been eliminated. In 2018, there were no environmental inspections of New Products Group by state services.
  7. Thanks to the notification system of weather conditions favorable to atmospheric pollution, which we have created in 2017 in cooperation with the Cherkasy Regional Hydrometeorological Centre and the Zhashkiv Meteorological Station, in 2018, about 50 cases of accumulation of harmful pollution in the lower atmosphere have been prevented.
  8. In 2018, the Charity Fund “Nova Hromada”, founded by New Products Group, continued the implementation of the most ambitious ecological project in the Zhashkiv region – installing water treatment systems in the district’s educational institutions. Today, equipment for multi-level filtration of drinking water is operating in all kindergartens and schools and lyceums of Zhashkiv, as well as in the kindergarten and school in Litvinivka village of the Zhashkiv district. The total budget of the project was almost 500 000 UAH.
  9. In the 4th quarter of 2018, LLC “Drinks Plus” started implementing the procedure for environmental impact assessment, as was stated in the “Report on Planned Production Activities of the Plant in Zhashkiv”, dated October 25, 2018, on the website of the Ministry of Ecology and Natural Resources of Ukraine ( No remarks from the community and government bodies were received.

As part of the environmental impact assessment process in December 2018, the company announced the launch of an open tender for the provider of such services on the nationwide platform

As a Сompany that adheres to high standards and maintains a responsible European approach to environmental protection, we want to have a single environmental document which will hold all information about the impact of our enterprise on the atmosphere and subsoil, as well as its waste. Creating such a single integrated solution is a common practice among eco-responsible companies in the world.