New Products Group extends its line of the famous POP STAR™ popcorn. Starting from July the production is to start for new salty tastes in re-designed package: bold and popular “Bacon with paprika” and original “Crab” in 30-gram flow pack.
“We expect the new tastes and affordable pricing to increase consumer interest for POP STAR™ brand, while the new bold big package design will help distinguish the product on shelves”, comments Viktoriya Papazova, marketing director of New Products Group.
POP STAR™ popcorn is a healthy natural product that contains no artificial colorants, produced in Ukraine since 2014. Aside from new tastes “Bacon with paprika” and “Crab” the brand’s portfolio contains three more tastes: salty “Cheese” and sweet “Caramel” and “Assorted”, which are offered in 1 liter cardboard tubes.