As a Сompany that, throughout all its history, seeks to be an active participant in the social processes of Ukraine, we participate in the philanthropic, charitable and volunteer movements. Its efforts as patron and benefactor New Products Group focuses primarily in the social sphere, such as providing assistance to the most vulnerable social groups, as well as schools, kindergartens, hospitals and cultural institutions, and supporting numerous educational, cultural and sporting initiatives.
In 2018, a large-scale biennial artistic project, within which New Products Group, together with the Platform for Contemporary Art_PCA, launched the #PortArtStudio Studios for Young Artists. During the studio and exhibition program, 15 projects were implemented with the participation of young artists. In addition, a number of cultural and educational events took place, in particular a string of artists’ meetups and an art festival for children of the city of Zhashkiv, where the production facilities of the company are located.
Understanding the importance of attracting talented young people to the processes of building the country’s future, in 2018 we initiated a competition for a scholarship among Ukrainian students to study in the Master’s program at the Kyiv School of Economics (KSE).
In order to maximize the implementation of charitable, philanthropic and volunteer projects, in 2014, the company decided to create a Charity Fund “Nova Hromada”, which is set up to efficiently respond to the needs of society. The main directions of the fund’s activities are philanthropic programs, social projects in Zhashkiv, the Zhashkiv district and the Cherkasy region, and assistance to the Ukrainian Army.
Today, the fund regularly financially supports social institutions in the region, including by purchasing expensive equipment, helping veterans, people with disabilities, elderly citizens, as well as residents of the Zhashkiv region who suffered difficult circumstances and found themselves in a vulnerable position. The Fund pays great attention to assisting the Ukrainian Army, as the country in the times of hardship needs the support of the society, especially businesses. “Nova Hromada” regularly participates in the provision of assistance, which the volunteers send to the East to help the defenders of Ukraine. The support of our soldiers also continues beyond the frontline — the fund closely cooperates with the Union of ATO Participants from Zhashkiv, and assists the families of the dead soldiers and volunteers.
In 2018, over 1,6 million UAH was allocated for the implementation of charitable projects by New Products Group.
In July 2015, the newspaper “Nova Hromada” started being issued with a circulation of 5000 copies, which publishes up-to-date information about charitable projects of the fund and news of the Zhashkiv region, the main place of the publication’s distribution. The newspaper is free for readers, it is created, printed and distributed exclusively at the expense of the charity fund “Nova Hromada” and New Products Group. The newspaper is available in two formats — a printed and an electronic version, which is posted on the website of the “Nova Hromada” Fund: nova-gromada.com.ua.