The legendary drink in new packaging: King’s Bridge™ Gin & Tonic now also available in 0.33 l glass bottles

23.03.2020

Good flavour is unflinchingly noble. King’s Bridge™ once again emphasizes its high-brow status, giving its Gin & Tonic a new sophisticated look. From now on, this favourite drink with a royal character and London aesthetic is also available in a new format – an elegant 330 ml glass bottle.

The refreshing Gin & Tonic cocktail is a time-tested classic. The recipe, invented by the delicate Brits, became popular all over the world thanks to the combination of exquisite aroma and noble bitterness. Gin & Tonic is part of the traditional mixed drink line in the modern interpretation of King’s Bridge™, which has been highly appreciated by consumers since 2006.

Until recently, King’s Bridge™ Gin & Tonic was sold only in practical 0.5 liter tin cans. The new transparent 0.33 liter bottle with an elegant shape brilliantly emphasizes the sparkling crystallinity of the drink and suits people with a perfect sense of style. Its moderate amount will allow everyone who tries it for the first time to get acquainted with the cocktail, and will allow old fans to remain faithful to the wonderful “English manners”.

New Products Group is the undisputed leader on the Ukrainian market of low alcohol drinks. The data from the Goskomstat analytical report for 2019 indicates that the manufacturer’s products have a share of over 74% in the category. In particular, the King’s Bridge™ brand accounted for 10% of the total LAD sales in Ukraine in 2019.